{"product_id":"big-john-lot-s1953ws","title":"Big John Denim Lot S1953WS 'Suvin Gold' Denim - One Washed","description":"\u003cdiv class=\"xdj266r x11i5rnm xat24cr x1mh8g0r x1vvkbs x126k92a\"\u003e\n\u003cdiv dir=\"auto\"\u003e\n\u003cp\u003eThe Big John Denim Lot S1953WS is crafted from 100% premium SUVIN GOLD cotton, an exceptionally rare Indian fiber known for its smooth hand and natural luster. Woven on a vintage 1953 Ishikawa ring-spinning machine, this 14oz raw selvedge denim blends first- and second-pick fibers with fallen cotton to create a rich, textured fabric with rugged character. 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